With the launch of our diamond collection, we want to highlight an important decision Liz made early on in the process of designing this collection: Lab Grown Diamonds!

What are Lab Grown Diamonds?

Lab-grown diamonds are created in a laboratory under controlled conditions using advanced technology, whereas natural diamonds are formed naturally deep within the earth’s crust over millions of years. While both types of diamonds have the same chemical and physical properties, lab-grown diamonds typically have fewer ethical and environmental concerns surrounding their production, and can be produced in more consistent sizes, qualities, and clarities. It is impossible to distinguish the difference with the naked eye, but lab grown diamonds do tend to come with a microscopic inscription that can only be viewed under a special microscope specific to gemologists.

The Cost of Production is Lower

Despite being indistinguishable from an optical and chemical perspective — they are real diamonds — lab-grown diamonds are around 30% less expensive than natural diamonds, making them an attractive option for makers and consumers alike. This is because the advanced technology used to create lab grown diamonds has a lower production bottom line than massive mining operations, which lowers the costs for makers and jewelers, and ultimately you, too!

The Cost to Human Life is Lower

Unlike natural diamonds, lab-grown diamonds are not associated with unethical practices such as child labor and human exploitation. They are produced in a controlled environment, which ensures that workers are treated fairly and ethically, and tend to be produced in countries with better standards for workers and workplaces.

The Cost to the Environment is Lower

Mining for natural diamonds has a significant impact on the environment, including soil erosion, deforestation, and water pollution, to name only the barest few. In contrast, lab-grown diamonds are produced with minimal environmental impact and are, therefore, a more sustainable option.

Any Way You Shake It - They're REAL Diamonds

Lab-grown diamonds are virtually indistinguishable from natural diamonds in terms of appearance and quality. They are made using the same chemical and physical properties as natural diamonds, making them just as durable and long-lasting. From a scientific standpoint, a legal standpoint, a chemical standpoint — you name it! Lab grown diamonds are the real deal, baby!


After we spent quite a bit of time researching what to do, ultimately Liz chose lab-grown diamonds over natural diamonds because it felt like the smart and responsible decision. We can deliver the same look, durability, and quality to you, while making a better ethical choice for our Earth and the humans on it, and we get to do all of that at a savings to you.

Has anything ever been more of a win-win??